Apollo: Atlético Madrid Stake Talks Put Sports Ownership in Play
Sep 26, 2025•by Alex Morgan
What You Need To Know
Apollo is in exclusive and advanced talks to acquire a majority stake in Atlético Madrid, with a club valuation near €2.5bn, and existing shareholder Ares among the sellers.
The Apollo Global Management LLC office in New York, US. PHOTO: KM/AM
Analyst Commentary
This would be one of Spain’s largest private transactions in football and a signature move in the acceleration of U.S. private capital across European sport. It follows CVC’s 2021 LaLiga pact and mirrors the control style investments seen at clubs in England and Italy, signaling that stadium anchored real estate and predictable media cash flows are now the core underwriting thesis, not just matchday revenue.
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